Social Media, a year of real growth
Full ownership of CBC's Facebook and LinkedIn presence — strategy, design, and day-to-day posting — with a year that saw impressions climb over 600%.
I run CBC's social presence day to day — every graphic, every caption, every post scheduled across Facebook and LinkedIn. 2025 was a breakout year: a near-total rebuild of posting consistency and creative quality drove impressions up more than 600% and interactions up nearly 400%, with LinkedIn emerging as the clear growth engine.
The year in numbers
Jan 1 – Dec 31, 2025, year-over-year
Top-performing posts
The three posts that reached the widest audience this year.
| Post | Impressions | Interactions |
|---|---|---|
| A New Era at CBCAug 26, 2025 · LinkedIn | 2,416 | 205 |
| Calling All Industry InnovatorsJan 9, 2025 · LinkedIn | 1,895 | 94 |
| What a Night! — Gibsons Italia RooftopAug 15, 2025 · LinkedIn | 1,817 | 745 |
Social creative
A sample of the graphics behind the numbers — event tiles, announcements, and campaign moments from across the year.
Who's following
A quick look at CBC's LinkedIn audience, its fastest-growing channel.