Case Study — Chicago Women in Philanthropy
Digital Newsletter, twice a year, built to be opened
A biannual email newsletter designed and sent through Constant Contact — keeping CWIP's membership informed, engaged, and coming back to every edition.
The brief
CWIP's digital newsletter is the throughline between events — the place members catch up on committee news, upcoming programs, and the organization's impact twice a year. My work here is entirely email: designed in-house and sent through Constant Contact to CWIP's full contact list.
Two editions shown below — June and January 2026 — with real send performance from Constant Contact for each.
2Editions per year
~50%Average open rate
4,583Avg. contacts reached
192Combined clicks, both editions
Read an edition
Scrolls automatically — or scroll it yourself. Switch editions with the tabs above.
June 2026 edition — tap a tab to switch
Send performance
Real numbers from Constant Contact, both editions side by side.
| Metric | June 2026 | January 2026 |
|---|---|---|
| Sent to | 4,474 | 4,693 |
| Open rate1,974 opens in June | 49% | 50% |
| Opens by deviceMobile / Desktop | 12% / 88% | 17% / 83% |
| Clicks | 90 | 102 |
| Clicks by deviceMobile / Desktop | 11% / 89% | 21% / 79% |
Result