Winter Get Together, hosted by the Future Leaders Committee
A mid-winter networking night at Punch Bowl Social — casual, low-stakes, and built to kick off the year with a reveal about where the Future Leaders Committee is headed next.
The brief
The Winter Get Together is the Future Leaders Committee's annual reset — open to young professionals and industry veterans alike, with a deliberately looser tone than CBC's larger galas. The event also had a job to do: build anticipation for a special announcement about the Committee's direction for the year ahead.
I designed the full campaign — event graphic, email promotion, sponsor and program signage — and produced a promo video to build buzz beforehand and a recap video to close the loop on social after the night wrapped.
What I produced
A full campaign, scaled to a single-night event — every touchpoint from the first email to the signage guests walked past at the door.
Promo & recap
A vertical promo video built anticipation across social in the weeks before the event; a widescreen recap closed the loop afterward, giving CBC's channels a highlight reel to point to.
The visuals
Everything produced for the night — from the first email to the signage guests walked past at the door.
The night also carried a bigger reveal: the launch of the CBC Future Leaders Scholarship, which invests in the next generation of AEC professionals shaping Chicago's built environment. Created by future leaders for future leaders, the program removes barriers to education and expands access to opportunity for emerging industry leaders — support that helps build the foundation for tomorrow, because the future of Chicago's built environment starts now.
Post-event results
How the campaign performed — from registration through the room to social afterward.
| Video | Impressions | Interactions |
|---|---|---|
| Promo Video | 864 | 89 |
| Recap Video | 888 | 592 |