Backstage: The Fields Studios Tour & Screening
A behind-the-scenes evening inside one of Chicago's newest soundstages — part membership drive, part rare industry access, hosted by the CBC Membership Committee.
The brief
The Fields Studios is a brand-new, world-class soundstage complex not normally open to the public — and a 2025 CBC Merit Award winner in its own right. The Membership Committee used that rare access as the hook for a night built to convert prospects, offering a 20% new-member discount alongside the tour itself.
I designed the campaign that got people in the door — event graphic, animated social promo, email banner, and signage — then produced the recap video that carried the night's energy onto CBC's channels afterward.
What I produced
A campaign built to convert — the animated promo graphic in particular was designed to stand out in a crowded feed and drive RSVPs for a capped-capacity night.
Promo & recap
An animated promo video teased the rare studio access ahead of the night; the recap video gave CBC's channels a highlight reel once the doors closed.
The visuals
Signage and print guests encountered walking through reception and the tour itself.
Post-event results
How the campaign performed — from the guest list to a paid flash-sale push on social.
| Video | Impressions | Interactions |
|---|---|---|
| Promo Video | 810 | 27 |